As a product manager, I spend a lot of time tracking competitors. It is one thing to just track competitor information but to disseminate this information in a timely manner to the relevant people and also collecting the competitive data from the field sales and sales engineering team can be cumbersome.
So how do we keep in touch in real life these days? Are you on twitter yet?
I discovered Yammer, a corporate version of twitter. It is a great tool to send out short updates about competition or any other work updates to people in the company. This is definitely a great tool to adopt if you believe in a Web 3.0 enterprise.
